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Commentary: Central Hype not a welcoming environment

Ana Turner, Business Manager

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Overwhelmed by the strong smell of Axe and the blaring of rap music in my ears, my experience at Central Hype, the new Downtown Naperville clothing store, was far from great.

Central Hype is a consignment store that resells popular luxury brands such as Supreme, Louis Vuitton, Gucci and many more. The store features two racks of clothing and one wall of shoes where hunters looking for specific items from a variety of brands go to seek out the clothes they want.

The store also features a vending machine where customers can play to win expensive, luxury shoes. While I am no expert on the recent hype surrounding these luxury brands, I can strongly state the store is one that I will not be entering again anytime soon.

Immediately upon arrival, I noticed that my friend and I were the only girls in the store. Since their merchandise typically caters to the male population, I was not surprised by this, but I was surprised at the lack of respect I encountered when trying to speak to someone about the store itself.

The front counter was covered in at least 10 pre-adolescent boys staring with awe through the glass at what I presumed to be shoes. In an attempt to speak with whoever was behind the counter, I waited until the boys had been helped, but soon realized they were not there to actually buy anything.

It wasn’t until I waited about three minutes before the two boys behind the counter signaled for the boys to move out of the way. In my attempt to speak with them, I was interrupted by one of the pre-adolescent boys who said, and I quote:

“Damn, you here for an interview to work here?”

Casually shrugging it off, I proceeded to try and see if I could ask the workers a few questions, but my questions were not to be answered.

The two workers, who I found to be the owners, would not make eye contact with me and when I asked if I could speak with them, they proceeded to turn to each other and speak in a different language before giving me an answer, which ultimately was “no.”

While they did suggest I come in later, I had already booked an appointment with them in advance and taken the time to come speak with them when they told me they would be available. I wish I could have spoken with them later, but I
presumed I could speak with them at the scheduled time, so I was already booked for the night.

After another glance around the store, I did not hesitate to leave quickly. The store culture was very uncomfortable, and I’m not sure if I caught them on a bad day, but the owners seemed uninterested in answering my questions about what theywere trying to achieve through their new business.

While the idea behind it was unique, Central Hype certainly did not live up to the hype I expected, and I left feeling confused and uncomfortable, something I don’t usually experience in a clothing store.

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About the Writer
Ana Turner, Editor-in-Chief

Ana Turner is a senior and this year’s Editor-in-Chief. This is Ana’s third year on staff. Outside of Central Times, she is the president of DECA and...


4 Responses to “Commentary: Central Hype not a welcoming environment”

  1. Calvin Jennings on April 25th, 2018 11:09 pm

    This article is a lie! The people behind the counter have been nothing but amazing to me and my friends (including girls). So sad that you have to lie to have something in your article!

  2. Steven on April 28th, 2018 3:53 am

    Such a lie, completely disagree either this article, I smell feminesit all over it. So sad to see when someone puts down such an amazing store. Been their with my friends all the time and girl/friends as well we buy a bunch of stuff together. Duh place is gonna smell like AXE or sweat a lot kids come their straight after school. This post 100% should be removed. Aurrhor doesn’t know anything about the business and is some nut job lol..

  3. Andrew on August 13th, 2018 8:13 pm

    Her comment is 100% true. I entered the store and asked them simple questions about clothing I was wanting to purchase, and they for me too spoke in a different language to one another before consulting with me. It was conpletely unprofessional and I had a terrible excpirience simply by the Owners’ attitudes when discussing prices with me. Nothing else bothered me but the fact they were so impolite made me feel so unprofessional.

  4. Alan Chen on August 2nd, 2018 2:10 am

    This article couldn’t be more false. I have spoke to the owners many times. Aaron is such a nice guy. I know tons of girls who go there and enjoy it. Why is there a need to lie?

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